Nothing warms the cockles of a salesperson more than getting a new sale. Often you are able to secure that new sale because at the core you have a good quality good product or service that is provided at a competitive price.
While you may not make a great deal off that initial offering, there will no doubt be the chance to build on your initial rapport with your new sales lead and engage in the task many sales people know as “up-selling.”
The Money Factor is your pathway to building a relationship with your customer that begins with the purchase of initial goods or services. Once that initial relationship is established, you build on that relationship by evaluating the needs of your client and identify other goods or services that will also benefit your customer.
As you are able to acquaint, interest, and finally sell additional and often higher priced items to your customer, your profit margin will increase. The Money Factor model works very well whether you are working with a brick and mortar business or going strictly with an online presence.
When you think in terms of low ticket products or services, you are talking about items that usually carry no more than a $27.00 price tag. The most common average range for a low ticket item would be in the $5.00 to $9.95 range.
There are many of online and brick and mortar businesses that consider low ticket items to be the bread and butter of the business, the way that you keep the lights on every month.
Of course, in order for those low ticket items to keep a steady flow of basic revenue, there is the need to promote your offerings and entice new clients to give them a try. Here are a few ideas that may help you promote your low ticket offerings to fresh faces.
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